Where is the music business going? How can I make a living doing what I love?
Read this article and more at futureofmusicbook.com.
October 05, 2006
New Artist Model at Work
(CelebrityAccess MediaWire) -- Barenaked Ladies grossed $978,127.99 in revenue from intellectual property in its first week music sales from their new album, Barenaked Ladies Are Free (Desperation Records/Nettwerk Music Group). Understanding this sales figure requires looking beyond the numbers on the charts, according to Terry McBride, band manager and CEO of the Nettwerk Music. McBride notes BNL released their album on their own artist-run label, Desperation Records, in multiple formats, from physical CDs to digital albums, deluxe editions, USB flash drives, ring tones, multi-tracks for remixing, streams, etc.
Not only is revenue generated from all of these outlets, but also the percentage the band actually sees is significantly higher since they own their Intellectual Property. Additionally, when the digital sales of Barenaked Ladies Are Me and Barenaked Ladies Are Me Deluxe Edition are combined, BNL actually hit as the #4 digital seller in the US and #3 in Canada. Barenaked Ladies Are Me, the first original album in three years from BNL, charted at #17 in the US with 36,811 albums sold and #7 in Canada with 8,008 albums sold.
In addition to a physical album, the band found it important to make their songs available to fans in a wide variety of ways…from digital albums to a 27-song deluxe edition (physical in Canada/digital in US), individual tracks, USB flash drives and even vinyl.
"Nettwerk and BNL are trying to get people to see beyond the physical number," says McBride "Generating revenue, especially in the artist-run model, is about selling music in various mediums, selling concert tickets, licensing music to TV, ring tones, packed USB drives, etc. That is how success is measured, not by the physical album sales." McBride notes that missing from the regular sales charts are individual digital track sales, digital albums purchased directly from the BNL, Nettwerk and MySpace websites, the combined sales of the standard album and Deluxe Edition, USB flash drive sales, ring tone sales, stem sales from their remixing contest and more.
"Additionally, you won’t see the difference in revenue that a band generates from an artist-run label as opposed to a band on a major label; an artist-run label can earn as much as $5 per album," he explains; "once all of these missing entities are factored together, a difference close to 30% of North American sales is missing from the chart equation. "The artist-run model is the future. If we can break bands using this model, the industry will be forever changed," McBride continues. "We are making a music company, not a record label."
Written by Bob Grossweiner and Jane Cohen
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(These are only a few brief quotes from an article which contains some great insights about building a fanbase in the modern music world. Read the whole article at: www.futureofmusicbook.com.)
June 26, 2006
Power to the People "As music fans we are now in the driver’s seat. In the new music economy we have fingertip access to thousands of musical niches and the ability to search for the music that we like, pull it to us, and easily recommend things we like to our friends. We are breaking bands, not the labels. We are the new tastemakers."
"The power of our online communities and networks are spawning word-of-mouth referrals and interactions that drive the songs and bands that become popular today. This is in stark contrast to old skool shove ‘em down their throat tactics of major label radio promotion. We are now in charge. We are choosing what we like and buzzing like bees when we find it. We are the new radio."
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